Marketing on Snapchat

 Snapchat has been around for years. It feels weird to say that I remember when it first came out, but I do. It was one of the things that made me really want a phone as a child. And honestly, I think it’s why my little brother wants a phone now as well! Although that’ll be later down the line for sure, he’s going to be 11 in December. The thing I cannot wrap my head around though, is how companies and influencers have tried to use Snapchat as a marketing tool. The book talks about how Snapchat is a very effective marketing tool. That it receives way more visual attention than any other social media platform. That’s honestly hard for me personally to believe, as I use Snapchat simply to talk to my friends and see what they are up to. But that’s just me, I don’t really pay attention to what my peers are doing or if they are exploring the other things Snapchat has to offer or not. “People who use the app open Snapchat 30+ times a day.” OK yeah, I can definitely believe that one. 

However, there are multiple ways you can customize a snap that will best suit your ad. You can take a simple photo by clicking on the circle when the camera opens up and a video will be started if you hold down on that same circle. Text, overlays, drawings, stickers, filters, and lenses can be added as well! Filters and lenses can be added either before or after the photo or video has been taken. There are also options such as sounds, grids, timer, multi snaps, timeline, focus, and 3D! I didn’t know this, but with multi snaps, you can pre set the length of time you want your snap to be. Changing the focus of the camera is an option as well that I didn’t know about. Use a grid for your rule of thirds, a timer so that you can set up the camera and walk away and, 3D adds 3D effects to your snap and you can even walk around to see the full effect of it. There are even ways to customize it further by creating your own stickers, filters, 3D effects, lenses, etc. and then importing it into Snapchat for your subscribers to use! I believe ONU may even have some Klondike stickers in Snapchat if they haven’t expired yet! All in all, you can customize your advertisement or even just your own personal snap in many different ways, with an abundance of different combinations of things that you can add. This’ll help gain more views, conversions, and grab your reader's attention much faster than a regular advertisement.